While the world pressed “pause” during the COVID-19 shutdown, the team at Val’s halla kept spinning behind the scenes. Over the course of the shutdown, the store went virtual with the launch of a well-stocked online store and Vinyl Views – a new email newsletter featuring music recommendations from the store team as well as a great lineup of guest contributors. You can sign up for Vinyl Views here: valshallarecords.com/stay-connected/
“The fun of coming to Val’s has always been about discovering hidden gems and chatting with our store team to share in the love of all kinds of music,” says store owner Trevor Toppen. “With the launch of Vinyl Views and our online store, we’re finding ways to provide some of that same experience in a virtual way, and make it easier for customers to stay connected and participate in our community.”
On May 29, 2020, the brick and mortar store re-opened to customers with a number of new health and safety practices in place, but the online store and Vinyl Views now provide customers a wider range of ways to interact with the store.
Each week, the store sales team (Shayne and Jaxon) each pick 3 albums and share a little bit about why they are recommending them. Additionally, each edition of Vinyl Views features 3 picks from guest contributors who range from seasoned local musicians, to up-and-coming young artists, to nationally acclaimed recording artists.
The store also invites anyone interested in being a Vinyl Views guest contributor to get in touch. Contributing is easy – you simply pick 3 albums and write a few sentences about why you are recommending them.
A subscription to Vinyl Views also ensures subscribers are the first to know when the store acquires exciting lots of used and new merchandise. Plus, subscribers get tips about upcoming happenings such as in-store scavenger hunts, National Record Store Day special offers, special listening events, and the eventual return of live music performances.
“We’re working with a wide range of local partners to plan special events and promotions,” Toppen says. “We are committed to our mission to build an intentionally inclusive and inter-generational community that cultivates a love for all music.”
Don’t miss a beat – sign up for Vinyl Views today and join the community.
Val’s halla Records Launches “Vinyl Views” – Sign Up Today!
